Keywords Research Not As Straightforward As It May Seem

Keyword research remains an important tool for search engine optimisation (SEO). In fact, keywords are what the industry is centred around. SEO experts look for the most commonly searched keywords or words and phrases, and develop a strategy to improve a website’s ranking in search engine results pages (SERP) for the very same keywords. Sound simple, right? Well, it’s not as simple as it may sound. On the contrary, it’s tough work which brings results only if done properly.

The Most Searched Keywords Not Always the Best Choice

As strange as it may sound but the most searched keywords are not always the best choice. It’s great to rank high for keywords that have thousands of searches per day, however, that doesn’t necessarily bring the desired results. Also, websites that rank high for the most searched keywords don’t necessarily get the most traffic in the industry and much less make the most sales. A number of factors need to be considered in order for keyword research and the subsequent SEO campaign to achieve success. But above all, keywords must be selected by considering the factors below: